Your Blog, Your Project
I recently had an argument with a friend. No, this time it was a sensible argument (whatever that means). He’s wanted to start a blog for the longest time but never had the time to do it. Suddenly, he was so fired up, he wanted to start 3 (Yes, 3), and of course, he came to me for advise and assistance in starting them. I know his kind of energy. He can do it. Start all 3 if he wanted to. But my argument was he had not even started the first one! He wanted 2 technical blogs and one social oriented blog.
See what most people don’t understand, is that writing is a project. One to be taken seriously, unless you are the kind to hop on to a project and dump it when you get bored. It also requires time, energy and resource planning. Without this, you will produce the shoddiest of materials on a good day, and on any other, you will ignore the blog all together, letting it die a ‘natural death’. It doesn’t matter if you are getting help from someone else, or are banking on the fact that you are an expert in your field. In the end, it will be your project. An expression of your opinion. Of who you are . If you cannot keep up with it, then not only will your readers not have confidence in what you write, but they will abandon reading you all together. In fact, you are better off not starting a blog in the first place. This way, no opinion is formed of you.
I’m not an expert in blogging, but I have done my fair share of writing and guiding one or two people through the process. Take it from me, it is never easy. You will not jot down a schedule or calendar of events and assume that ideas will flow freely. I’m not also saying that you should always have your best work on display, but the least you can do for yourself is present something that you have put your whole heart in. Readers are brilliant, and they will sass out the kind of effort you have put in each post.
So, my friend and I are at a deadlock. Mostly because I shall not get into a project that is doomed to fail long before it starts. Knowing him, he probably will take a chill pill for the next few days, probably see sense in what I’m recommending and grumpily agree to my terms.